GM’s shock and awe campaign
Submitted by Tim on October 15, 2009 – 4:08 pmNo Comment
Can GM move beyond its gas-guzzling image? GM’s new marketing campaign is going to “shock Americans into a new awareness about the competitiveness of GM products,” according to Bob Lutz . Via any method of comparison, GM believes, their products are as good as any other automaker. And, according to the latest quality rankings, etc., GM has a case. But is marketing GM’s best…
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GM’s shock and awe campaign
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