The marketing is just as important as sales, if not more so Alternative cars are about more than just sales When at GM, Bob Lutz regularly called the Toyota Prius a marketing gimmick. He once even stated that GM could have — and probably should have — used a fraction of one year’s marketing budget to build…

Yes, the Volt is helping Cruze sales, so what. The Volt is about Cruze sales and many other things Last week CNNMoney called out GM for using the Chevy Volt to sell the Chevy Cruze. Others, such as AutoblogGreen , have since covered this story, wondering whether it’s true or not, or just Chevy Volt and …

The most cost-effective, consumer-friendly plug-in? Is it electric range or efficiency that most matters? In The right mix? 66 percent of Chevy Volt energy is electric we left open the question, does the Chevy Volt use the right mix of energies? Today, the answer to that question is not fully clear, but now that…

August should be the biggest month of sales so far Getting Volt production back on line Let’s be frank. Chevrolet Vol t production through 2011 has been unimpressive. Fortunately, much of this disappointing sale’s data was planned. However, while GM didn’t produce any Volts in June in order to upgrade manufacturing capabilities, in the next few days new and more robust manufacturing capabilities should kick into gear. Consequently, …

Volt is 2/3's electric Does the Volt use the right mix of energy? Thus far Chevy Volt owners have logged 2 million miles with their collective plug-ins, and 1.3 million of those miles have been powered by electricity. So, is the Volt the right mix of electric car with gasoline…

Too early to compare plug-in sales Plug-in sales not yet a good metric for much Last month the Nissan Leaf sold more than a 1000 units, while the Chevy Volt only sold a few hundred. The Leaf rules! Not. Through the first 6 months of the year, the plug-in sale’s story can be defined in a word: underwhelming. Of course, the plug-in …

Honda Insight: The Honda name is trustworthy among eco-friendly cars with great engines. This compact car is two door, making it nice for singles or couples. Its sleek futuristic look makes it fun to drive. EPA rated at 52 mpg in mixed driving and 60 mph … Chevy Volt: This new electric/ gas vehicle is one of the newest and most exciting green cars …

2012 Chevy Volt to see a price reduction Volt sales expand to all 50 states, price drops $1,000, at least on base model When the 2012 Chevy Volt hits dealerships in all 50 states beginning later this year, it will do so with a cheaper price. The updated Volt will start at $39,145, not including an $850 delivery charge. Additionally, the new Volt will offer up some new colors and a few other features, such as 17-inch sport …

We need to pay attention to this as GM and Nissan roll out their new green cars to great fanfare. The Chevy Volt, a hybrid with a lithium-ion battery, can go 35 miles on electric power alone (after charging overnight, …

Is GM preparing to move beyond the Volt? Will the Volt be “old” because it’s so common? GM Chairman and CEO Dan Akerson is intent on reinventing his company with a cultural revolution that embraces a lean, mean and competitive mindset. Additionally, the company is preparing to spend billions on advanced powertrains over the next few years. So, how does…

Can the Leaf overcome its range? Why should you buy a Leaf? So, a new Nissan Leaf ad campaign is going to attack the Chevy Volt because it still uses some gasoline. Why? Based on the comments to a MotorTrend article regarding these ads, these new Leaf ads could be counter-productive. Moreover, is Nissan only …

Shop around. No tax credit, no Volt purchase! Some dealerships taking plug-in tax credits for themselves? Updated 15:46 – Sometimes it’s hard to buy into supply and demand economics. It’s even worse when supply and demand fundamentals favor car dealerships that have rigged the financing game to squeeze every bit of extra money out of typically unsuspecting car buyers. Thus, the fact that some Chevy Volt dealers …